Archive for the ‘Blogging’ Category

Four Automated Sources for Content Curation and Inspiration

Monday, February 11th, 2013

For as long as I have blogged I have struggled with one particular aspect of the process; coming up with topics.  It’s a pretty crucial step and yet its probably the most difficult for me.  Its why I don’t stick to a schedule on any of my blogs and its why I don’t participate in the guest post circuit much.  With that said, I recognize inspiration when I see it, which is why I authored 500+ Blog Topics for the Blogger That’s Stuck back in 2010 and Blog Post Ideas In Unlikely Places in 2011.  But in both those posts you had to go out and do some legwork to find the inspiration.  What if you wanted some regular content for curation or inspiration delivered straight to your inbox?  Here are four tools I use regularly that will give you just that.

Top Tweets and Stories Daily Digest

When Twitter acquired Summify it integrated the Summify content aggregation feature into its service in the form of Top Tweet and Story digests.  If you follow your peers and industry leaders on Twitter these digests can be a great resource of some of the most popular content being shared and talked about by the people you follow.  In Twitter’s notification settings you can choose to receive digests daily or weekly.  The daily digest will be emailed to you on a daily basis and include about eight pieces of content that were the most popular among the people you follow.

Twitter Top Tweets and Stories Digest Email

The best part is that the digest not only showcases some of the hot content among those you follow, but it allows you to reply, retweet, or favorite directly from the email.  You can also click to view individual related tweets on Twitter.  This is a great resource for not only catching up on popular content, but for engaging the people you follow.

Feedera

Feedera is another form of Twitter digest that you can setup to email you daily.  But what sets Feedera apart is that the digest is divided into the categories photos, articles, videos, and music.  This provides a unique opportunity to curate and be inspired by different types of media being shared by the people you follow on twitter.

Feedera Digest Email

Feedera also comes with a lot of customization options including the size of digest (you can receive up to 100 items in your email), the order in which the content displays, and the total number of each content type you want to see in your digest.  As an added bonus it also allows you to ignore content from certain domains or users so that it doesn’t show up in your digest.  I’ve used Feedera for some time now and the only frustration I have with it is that the email format is inferior to some of the other services I use or have used.  Oftentimes it will also struggle with generating the link to the content and will just show the title and description of the homepage of the site and link to it, which forces you to have to click through to the actual status to see what was shared.

News.me

News.me is one of the newer tools in my arsenal, but so far I have been pleased with it.  The nice thing about News.me is that it not only captures content from Twitter, but also Facebook.  The email format is very clean and easy to skim and you can choose to receive five, ten, or fifteen items per email.

News.me Digest Email

An added benefit of News.me is that if you’re like me and favorite tweets that you want to revisit later there is a setting that can include tweets you favorite in your daily digest.  The only downside I have found to News.me at this point is that the digest is the only one I have seen so far that tends to provide overlapping content found in other digests.

Plinky

Mosty of the tools I have mentioned up until this point have been good for both inspiration and curation, but Plinky is one tool that is all about the inspiration.  With the tagline, “Because sometimes you need a push,” Plinky was designed to get people talking.  Each day it provides a new prompt such as question, or a challenge and gives you the opportunity to answer.

When I started using Plinky in 2009 I was answering questions like, “Name three songs you’d put on a road trip mix tape,” or “When did you realize you were an adult?”  The prompts were less though provoking and most of the content I created on the site or saw friends create was mindless dribble at best.  Thankfully over the last few years the site has matured a bit and with it so have the prompts.  The questions these days are more thought provoking and force users to really put some thought into their answers.

Plinky Prompts Email

Plinky is designed to have you visit the site and share your answer to the days prompts directly from your Plinky profile.  You can then share your response on Facebook or Twitter.  If you’re looking for social engagement this may be a great opportunity, but you can take Plinky’s prompts a step further and use them as inspiration for blog posts, social updates, and the like.  Take the prompt from Plinky and turn the answer into a blog post on your own site.  You could leave it at that, or you could even visit Plinky and leave a brief response with a link back to your post.

So there you have it.  A little inspiration automation that will deliver some content love to your inbox daily.  If you struggle with coming up with content for your blog or social presence then hopefully these digests will give you some opportunities to generate some new content that will resonate with your audience without having to rack your brain too hard.

If you’re an inbox zero kind of person and don’t want to add to your daily email load you may be able to create a similar strategy using apps like Flipboard, Zite, or Google Currents.  These would create feeds or digests of content from users, topics, or resources you choose but in the form of an app.  I tried this for a bit, but much like Google Reader I found myself getting overwhelm with having too much content to consume on a daily basis.

Why NetworkedBlogs May Not Be the Best Way To Push Your Blog’s Content to Facebook

Tuesday, September 6th, 2011

NetworkedBlogsThere are a number of free services available to push your blog traffic to Facebook, and an array of other social networks.  One of the more popular services that I have not only used, but recommended in the past was NetworkedBlogs.  NetworkedBlogs is an extremely popular app used by a number of professional and amateur bloggers to not only push their content to Facebook, but to connect with their other favorite blogs via Facebook. Overall it’s a great service, the problem lies in how the app delivers blog content to Facebook from your blog.

NetworkedBlogs uses iFrame’s to deliver blog content from the app in both user streams and within the app itself.  You may recall a while back that both DIgg and HootSuite took heat for similar practices because people felt the social media giants were stealing site traffic and keeping users within their own site.  Though this is a practice that has been frowned upon time and again, NetworkedBlogs seems to continue doing it without a blink of an eye.  Digg eventually did way with their culprit the “Diggbar” and HootSuite eventually gave their users the option of using a Ht.ly toolbar for links shortened in HootSuite, or the Ow.ly option which would redirect to the long URL.

Why Are iframes Bad?

The problem with iframes are that they place your content within the confines of another website. This creates issues when people link to or share your content. Oftentimes they will reference the URL in the address bar alone, and not think to link to the original content. This means that any links built to the content in the iframe will pass value to the site framing the content, and not the original content creator. And even scarier, if the site providing the iframe or shortened URL shuts down, so does that link to your web content.

What’s the Alternative?

There are a number of alternatives out there if you are looking for something to simply feed your content to Facebook once it goes live.  I recently started using dlvr.it to feed not only to Facebook, but also to Twitter.  Another popular alternative is RSSGraffiti, which I am seeing more websites use as an alternative.  There are a number of alternatives on the market both in the form of Facebook or web app as well as WordPress plugins. The key is to look for services that will redirect you to your website’s full URL and not rely on iframes to deliver your content.

Already using a service to send your blog updates to Facebook or another social network? Share your favorite service in the comments below!

Blog Post Ideas In Unlikely Places

Thursday, January 6th, 2011

If you’ve followed my blogging for any amount of time, here or at any of the 3 other websites I manage you’ll know that consistency is a problem for me. It’s not that I’m not dedicated or I don’t have time to write, it’s that I have trouble establishing topics. More times than not, because of my schedule, some other blogger beats me to the punch, or I simply can’t find inspiration, hence my 500+ Blog Topics post last year. However, what I am finding is that oftentimes blog topics appear in unexpected places when we’re not looking for them.

Newsletters

We all have interests outside of our work. One interest I am particularly passionate about is music. A few months back I was reading an e-newsletter from CMT and saw a short bit on a music video by Colt Ford that parodied the movie Twilight. In this moment I was doing nothing more than reading for pleasure, but in the end I had fodder for a blog post that wound up being fairly popular on a Twilight blog I help manage. This particular situation was also inspiration for this post.

Magazines & Newspapers

Though many believe print media is a dying breed, most of us still read magazines or newspapers; in line at the grocery store, in the waiting room at the doctor, or through subscriptions to our home or office. Print media is a great place to find ideas for blog posts. First, in many cases print articles are not duplicated online, which allows you to talk about an article that an online audience may not have read. Second you can report on the article and site it as a resource. Many trade publications post statistics or data that you may be able to discuss on your blog and site the print content as your source. Dying or not, magazines and other print sources can often feed a strong blog post.

Television & Radio

Another dying breed thanks to streaming video and the DVR, television and radio can offer a lot of great opportunities or inspiration, especially news casts. If you watch local news or listen to local radio keep your ears peeled for any information that may be useful to discuss or share in a blog post or even social media update. Again, this information is only being fed to a select audience and your insight or recap can capture additional audiences.

As a blogger you are surrounded by blog post ideas, being conscious of potential blog post opportunities when going about your daily life can be fruitful when it comes time to brainstorm that next blog topic.

The Power of Community & Readers: A Lesson From Cook’s Source and Dairy Goat Journal

Thursday, November 18th, 2010

By now you’ve probably heard of the social media snafu by Cook’s Source Magazine that resulted in an internet backlash against the publication for stealing content from a LiveJournal blogger and publishing it in their magazine without her permission. However Cook’s Source wasn’t the only publication to be outed for ripping off a blogger this month.  Chickens in the Road blogger Suzanne McMinn fell victim to lazy publishers this month when an image she snapped for a 2008 blog post was used in the November/December 2010 issue of Dairy Goat Journal without her permission.

After initially being hung up on by the publisher of Dairy Goat Journal, Suzanne wrote an open letter to the magazine publisher.  The next day she received a call from the publisher offering limited compensation, but then received another call offering $2100 in compensation after reading her blog posts and comments from her readers.  Suzanne later posted that the check arrived with a hand written note and cleared.  Unlike the outcome of the Cook’s Source fiasco, Suzanne was fortunate enough to come out on top and received compensation for her work.  But at the end of the day, neither of these stories would have the same outcome if it weren’t for the support of online communities and blog readers.

In each of these situations a single woman was standing against a large publisher, the first with upwards of 2,800 readers and the latter a five million dollar company.  Alone, their complaints probably would have fallen on deaf ears, or required legal action, but with the support of their community one company was humiliated publicly on the internet, creating a PR nightmare and the other recognized and accepted responsibility for their wrong doing.

In both instances these bloggers had built a community of readers online that not only enjoyed their work, but stood behind it when someone stole it.  Would your readers come to your rescue if you were in that situation, or would they simply look the other way?

As we reach the one week mark before Thanksgiving here in the states I encourage you to thank your blog readers and social media followers.  Like any relationship its important to nourish the bond you have between you and your community and recognize that they are the ones helping drive your business.  Without them who would be sharing your content, linking to your blog posts, or Like-ing you on Facebook?

The Most Comprehensive Guide To Setting Up and Optimizing A WordPress Blog EVER

Tuesday, July 27th, 2010

Over the years I have read and collected a number of lists and how to guides on setting up a WordPress blog. Each guide offers a little something different, with a variation of steps and processes to help setup and optimize a new site. Using a combination of these guides I have developed a process that I have begun using on every WordPress site I build and have opted to share that process with you.

This guide will not tell you how to install WordPress, or help you install and choose a theme; I will leave that up to you and your hosting company. What it will do is guide you through a number of processes that will help to setup and optimize your blog for both usability and for search engine optimization.

General Settings

Change the Domain – By default WordPress identifies your domain without the www included. If you prefer the www URL, which most of us do, (unless you’re Twitter) then be sure to update this.

Set Your Timezone – A lot of people forget to do this, which really isn’t that big of a deal unless you plan to schedule something. Nothing is worse than having that viral post scheduled for a time when no one is looking at your blog.

Writing Settings

Disable Remote Posting Options – If you don’t plan to post to your blog remotely or post to your blog via email disable these options in the Settings >> Writing section. This is another avenue that hackers could use to access your blog if they so desired.

Update Your Ping List – One of the easiest ways to get your content indexed in the search engines quickly is to make it visible. A ping is an alert sent out to other websites letting them know that new content has been published. Steve Gerencser has put together a mega ping list with over 160 ping services, which can greatly increase the index time for your content.

Discussion Settings

Enable Threaded Comments – There are a lot of options available under Settings >> Discussion, most of which are best decided based on your personal preference. That being said there is one particular feature I highly recommend from a usability standpoint; enabling threaded comments. By enabling threaded comments you allow users to reply to one another directly and easily follow conversations.

Privacy Settings

Be Seen – Nothing is more frustrating than discovering that a site isn’t indexing or ranking because the site is being hidden from the rest of the world. Be sure to set it so that the search engines and the rest of the world can see your blog in Settings >> Privacy.

Permalink Settings

Change the Permalink Structure – WordPress permalinks are not SEO or user friendly by default. When you start out your permalinks look something like this, http://site.com/?p=123. To correct this visit Settings >> Permalinks and use the “custom” option for your link structure. If categories are going to play an important roll on your site/blog then you can include your category and your post name in the URL (http://site.com/category/post-title) by adding /%category%/%postname%/ to the custom field. Another option is to simply use the post name as the URL, (http://site.com/post-title) which can be achieved by adding /%postname% to the Custom Structure option. One important thing to note here is that using post names can make URL’s lengthy, so be mindful of your permalinks when writing posts. Keep the permalink down to 2-4 words and omit things like “a, and, the” etc. from the permalink when creating the post.

Secure Your Blog

Set Up Authors – Nothing is more common on a WordPress blog than the Admin profile, so if a hacker wants in this is just one of many avenues they may try and enter from. Removing the Admin author and adding a personalized author for your blog can not only make your blog more personable, but more secure.

WordPress Plugins

There are tons of WordPress plugins out there that will allow you to do pretty much anything you want with your WordPress blog. That being said, here are the core plugins I install on every personal blog and client blog.  To install plugins simply select Add New from the Plugin menu and you can then search for any or all of the plugins listed below! Once you find them click install, and then activate the plugin.

Akismet – This comes default with WordPress and is a lifesaver in the comment spam department. I have used other plugins in the past, but resorted back to Akismet because of its reliability. Once you activate Akismet you will need a WordPress API key in order to run the plugin. If you don’t have a key, sign up for one at WordPress API Keys. Once you have this go to Plugins >> Akismet Configuration, enter your key and click Update Options.

All In One SEO Pack – All In One SEO pack is the King of all SEO plugins in my opinion. Unless you are using the SEO friendly Thesis Theme, this plugin is probably the most effective when it comes to optimizing your blog posts and keeping all of your SEO efforts in line. Some core elements to address immediately:

  • Create a home page title, description, and keywords
  • Select Canonical URL’s. This is another step in preventing duplicate content problems caused by multiple URL’s with the same content.
  • Select Rewrite Titles. This will rewrite any existing titles that need to be updated to your new SEO format.
  • Select noindex for categories, archives, and tag archives. Again this helps with duplicate content.

Additionally I would recommend creating your meta keywords and descriptions for each individual post and not us the auto generate options available in this plugin. Automate processes, not the SEO!

Google XML Sitemaps – To ensure the search engines are seeing all of your content, its important to have an XML sitemap. This plugin will generate and update an XML sitemap for your blog.

No Self Pings – This plugin will prevent your blog from sending pings to itself if you link from one post to another and ultimately prevent the post from showing up as a ping in your post comments.

Permalink Redirect – The last thing you want to do is annoy the search engines by having duplicate content caused by varying URL’s with the same information. Permalink redirect “Redirects all crap away from the end of the URL” so that you don’t run into this problem. This is also a good plugin to use if you are using categories in your URL’s/

WordPress Automatic Upgrade – The one complaint I get most from clients and friends alike is how cumbersome the task of updating WordPress can be. Thankfully I found WordPress Automatic Upgrade a few years back and have kept the cries at bay. If you are uneasy about upgrading WordPress on your own, this plugin will do it for you.

Note: When it prompts you to make backups. MAKE THEM! Nothing is worse than having something go wrong during an upgrade and potentially losing your blog. Backups are important, so be sure to make them.

WP Super Cache – As a blog grows you want to make sure its running quickly and efficiently for the user’s sake. This plugin generates static html files from your dynamic WordPress blog, which ultimately decreases load time for your visitors as they continue to access your content.

In addition to these core plugins, I would recommend exploring plugins that will notify Twitter, Facebook and other social networks when you publish a new blog post.

Setup FeedBurner

FeedBurner is just like your traditional blog feed, but with all the added bells and whistles you could want. It will give you data related to your subscribers and help you track your sites statistics.

To use FeedBurner you have to setup an account so that your feed integrates with FeedBurner and allows you to track your statistics. Once that is setup you can install the FeedBurner Feedsmith plugin to ensure that your blog is directing people to the right feed for your blog.

Setup Analytical and Search Engine Tools

Analytics – There are a handful of analytical tools on the market, but the strongest free tool by far is Google Analytics. If you have a Google account you can setup Google Analytics for your site, all you have to do is install the needed script within your site to begin tracking. The code can usually be placed directly into the header file of your theme, but if you are uncomfortable with doing this yourself there are also plugins available.

Search Engine ToolsGoogle, Yahoo, and Bing all have their own webmaster centers and tools that will provide you data about your website so long as you can prove ownership of the site by using one of their verification methods (usually a meta tag or file on the site). This data is vital for identifying errors and a wealth of other data about your site that the search engines have.

Get Ready For Visitors

There are three core elements that should be in place to make sure that you are providing the best experience possible for your visitors; an about page, a contact page, and a way to sign up for your feed.

About Page

WordPress has one of these by default, so all you have to do is go in and personalize it. Let people know who you are or tell them more about your business. While a well structured site will identify who you are and what you do as it is, oftentimes readers want other opportunities to learn more about the blogger or the company before making a final judgment about the site and its content.

Contact Page

Whether you’re blogging for business or blogging to share your ideas it’s always a good idea to be available to your readers. A contact page is a great place to provide information on how readers can reach you. There is no wrong or right way to develop a contact page so long as you provide any means of contacting you that you feel is pertinent to your site or your business. Some contact options include:

  • Contact Form
  • Physical Address
  • Telephone Number
  • E-mail address
  • Social Networking Links

RSS Feed

Why go to all of the trouble of setting up FeedBurner if no one is going to subscribe to your feed? Make sure your design makes subscribing to your feed a prominent feature on your site.

Let’s Get Blogging!

Now that you’re all setup its time to get blogging!  I hope that has helped some of you discover exactly how you can setup an optimize a blog for both the search engines and your users.  For those of you who are still uncertain about this whole process you may also be interested in our blog optimization services.

Huge thanks to Yoast, Angie Bowen, and Glen Allsopp for writing incredible WordPress setup and optimization posts that I have continually referenced and revisted over the years.