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Why a Statement from Google's Matt Cutts Means It's Time To Get Serious About PR

Why a Statement from Google's Matt Cutts Means It's Time To Get Serious About PR

The press release — a PR rep’s best friend. And in the early days it was the best method for businesses to get their message to the media.  But in the digital age, the focus has shifted.  It has become less about the message and more about the links.  Although the press release has become a staple of most medical Internet marketing strategies as a means of easily earning backlinks, a recent comment from Google’s Matt Cutts suggests its time…

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