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Category: Local Search

Google Officially Launches the Local Carousel: What You Need To Know

Google Officially Launches the Local Carousel: What You Need To Know

Like Bigfoot, Google’s Local Carousel had been seen in the wild but aside from random sightings no one could verify it’s true existence.  That is, until today. Earlier this morning, Google made an official statement about the update on its Google+ Page confirming that the “carousel” was in fact real, and was rolling out to English local search results in the U.S. The initial tests I have run, along with observations from other local SEO’s seem to indicate that at…

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Local Search for SMB and B2B Lead Generation

Local Search for SMB and B2B Lead Generation

It’s no secret that I have a special love for local SEO.  It’s a field that is ever changing, often frustrating, but in the end can be very rewarding for small businesses and that, is rewarding to me.  Over the years I’ve written about, spoke about, and ranted about this crazy niche of SEO I love so much.  So a few weeks back when Terry Van Horne of SEOPros hit me up to do a Google+ Hangout on local SEO I…

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Why Giving Some Direction Might Help Your Local SEO and Your Customers

Why Giving Some Direction Might Help Your Local SEO and Your Customers

GPS, Smart Phones, Google Maps…its hard to believe that we needed a map or a Thomas Guide to get from point A to point B not too long ago.  But unfortunately we’ve become too reliant on the digital age, so much so that our dependence on new technology to navigate us can hurt not only consumers, but also the businesses that serve them. This past weekend my family and I headed out to the Louis Rubidoux Nature Center for the annual…

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Digging Up Local SEO Keyword Gold with the Google Places Dashboard & Google Analytics

Digging Up Local SEO Keyword Gold with the Google Places Dashboard & Google Analytics

As a local business there is always the desire to drive business from neighboring cities.  When it comes to local search, its no different.  In most cases the clients I talk to would target every city within a thirty mile radius for their local SEO efforts, but as we all know, this probably isn’t the best strategy.  But how do you know what local areas to target, especially when keyword tools struggle with low volume searches in local search? The…

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Why Google Search Plus Your World Won’t Impact Local Search…Yet

Why Google Search Plus Your World Won’t Impact Local Search…Yet

Yesterday I outlined why Google+ matters regardless of user engagement thanks to Google Search Plus Your World.  Today I want to look at how Search Plus Your World is impacting local search currently and why we probably won’t see much of an impact on localized search in the short term. Earlier this month Greg Sterling did a post on Search Engine Land that talked about the limited impact of Google Search Plus Your World on Local.  As I mentioned in my comment on…

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