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Category: SEO

Why I’ve (Mostly) Stopped Reading SEO Blogs, and What I’m Reading Now

Why I’ve (Mostly) Stopped Reading SEO Blogs, and What I’m Reading Now

If this is your first visit to my blog, you probably noticed its been nearly a year since my last blog post.  There are a couple of reasons for that. 1) I simply haven’t had time between agency life, family and other ventures I’m involved in and 2) I was starting to realize how big of an echo chamber the SEO industry and its blogsophere had become.  It felt like everyone was talking, but no one was saying anything new and…

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How a Recent Change In Google Made Wikipedia A Crucial Part of Brand SEO

How a Recent Change In Google Made Wikipedia A Crucial Part of Brand SEO

The Knowledge Graph, it’s been all the rage with Google over the last couple of years, but a minor change made last week by the search giant might make businesses take the Knowledge Graph a bit more seriously, and more importantly their Wikipedia listings. Last week Google announced a new feature in it’s search results to help searchers better identify if a search result is really what they are looking for.  If it’s available, Google uses data from the Knowledge…

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What You Need To Know About Google’s Latest Link Guidelines: AKA How Google Is Ruining the Web They Created and What You Can Do About It

What You Need To Know About Google’s Latest Link Guidelines: AKA How Google Is Ruining the Web They Created and What You Can Do About It

The last few years have been rather painful for some SEO’s when it comes to links and link building.  In 2012 many were hit by Google’s “Penguin” algorithm that went after manipulative linking schemes.  Many others have been hit in its subsequent refreshes or the infamous “Penguin 2.0” update. But in the wake of all the recent algorithm updates, Google has recently made some changes to the way it defines “link schemes” and many practices that have been used by…

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Infographics: You’re Doing It Wrong

Infographics: You’re Doing It Wrong

With sites like Piktochart making infographics easier for marketers and businesses to produce, there continues to be a strong interest in infographics for building brand awareness as well as backlinks.  But as infographics continue to be a popular means of content marketing, I see a lot of problems with the direction this type of content is headed and how the content is being promoted. Infographics for the Sake of Doing Infographics Many of the infographics I see being produced these…

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The Rankings Trap, Or Why That Number One Ranking Obsession Could Kill Your Business

The Rankings Trap, Or Why That Number One Ranking Obsession Could Kill Your Business

Rankings. They’re the sole reason SEO ever came into existence, yet it has gotten to the point that businesses are so obsessed with rankings that they have a tendency to ignore greater opportunities.  In my years in internet marketing I have dealt with a number of different clients who have varying degrees of obsession with rankings.  From the “All I want from you is to rank me for these five keywords” to the “I know traffic and conversions are up,…

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