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Category: SEO

Finding Missed Link Opportunities for your Infographic Using Google Image Search

Finding Missed Link Opportunities for your Infographic Using Google Image Search

Back in July I learned a handful of nifty tricks after completing Google’s Power Searching with Google, and one of the more interesting tips was the ability to drag and drop any image from the web or from your desktop into Google image search to find the same or similar images.  This is probably takeaway I have used more frequently, especially when doing some fact checking with hurricane Sandy photos.  But as I continued to utilize this feature it occurred to me…

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Ian Lurie: A Day in the Life of Internet Marketing’s Wittiest CEO

Ian Lurie: A Day in the Life of Internet Marketing’s Wittiest CEO

It’s 5:45am.  As the sun prepares for its ascent over the northwestern pacific, the sound of NPR’s Morning Edition bursts through a clock radio and breaks the early morning silence.  Portent CEO Ian Lurie awakes, pushes his cats Isis and Romulus aside, they exchange glares, and he begins yet another day in the life of Ian Lurie. After a typical morning routine, he stumbles to his bicycle to make the first of three, 12 mile commutes he’ll make this week…

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Abusing Semantic Markup? Leaked Webmaster Guidelines Update May Suggest Your Days Are Numbered

Abusing Semantic Markup? Leaked Webmaster Guidelines Update May Suggest Your Days Are Numbered

Last week I posted about the ugly state of Google’s SERPs thanks to rich snippet abuse over at Search News Central.  the post drew a lot of feedback both in the comments as well as through social media, and one theme continued.  Nobody really liked how people were misusing semantic markup to generate rich snippets, but nobody had a clear definition of what was right or wrong either.  Thankfully, thanks to a prematurely released revision to Google’s Webmaster Guidelines we may receive some…

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5 Reasons Your Infographic Sucks

5 Reasons Your Infographic Sucks

First, let me start out by saying that I am in no way an infographic hater like so many internet marketers these days.  I think infographics are an awesome way to showcase data in a non-boring format.  That being said, these things are being cranked out so quickly anymore that I feel that many companies aren’t doing enough to make sure their infographics don’t suck.  Just because your infographic is pretty, doesn’t mean it should lack quality.  After all, if…

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The Evolution (or Lack Thereof) Search Engine Optimization

The Evolution (or Lack Thereof) Search Engine Optimization

I’ve talked about my SEO origins in the past and explained how even though I was aware of SEO, I wasn’t formally introduced to it in 2006.  At the time my job was basically to tell clients that called in what was good, what was bad, and ultimately how not to screw up their website.  A little over a year later I would be the one trying not to screw up their website and consulting with them on a regular basis…

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