Marketing

Are Your Social Shares Making Your Headlines Look Dull?

Are Your Social Shares Making Your Headlines Look Dull?

Headlines, they’re one of the most important elements of a good piece of content.  They help readers to know what the content is about, they generate clicks, and can set your content apart from others like it.  But I’ve noticed lately when sharing content that the headline or text used for sharing content is overlooked, which can make headlines look dull to your social audience, and potentially impact your content’s engagement. Below is a recent article I read on CNN….

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Why Facebook’s Debugger Tool Should Be In Your Content Creation Arsenal

Why Facebook’s Debugger Tool Should Be In Your Content Creation Arsenal

Facebook; for many content creators it’s a great place to help seed content and get it noticed.  But what a lot of people fail to realize is that how that content is shared and how it appears on Facebook can be greatly impacted by how Facebook initially scrapes the content.  If Facebook scrapes bad information or can’t access information about the content, it can impact everything from title, to description, and even the imagery associated with the post.  Left uncorrected, any…

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How Facebook’s Instant Article’s Could Impact Your Content’s Overall Reach & Visibility

How Facebook’s Instant Article’s Could Impact Your Content’s Overall Reach & Visibility

Facebook recently announced the opening of it’s Instant Articles to all publishers, which has many content producers wondering if they should hop on board.  The feature rolled out in May 2015 to a handful of major publishers and allows content creators to create fast, interactive articles within Facebook.  But as I’ve started interacting with more Instant Article content I’ve found one major flaw that publishers should be aware of. If you’re like me, you probably consume content through a number of…

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Is Google Opinion Rewards Fueling Local Reviews? My Findings

Is Google Opinion Rewards Fueling Local Reviews? My Findings

I’ve been using the Google Opinion Rewards app for a couple of years now.  The app, for those of you who aren’t familiar with it, sends you surveys a few times a week via your mobile device and you can earn Google Play credits for answering questions.  The questions vary, but I’ve found that Google is most interested in my location behavior.  Every few days Google will ask me if I’ve been to any of the locations on a list….

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Why I’ve (Mostly) Stopped Reading SEO Blogs, and What I’m Reading Now

Why I’ve (Mostly) Stopped Reading SEO Blogs, and What I’m Reading Now

If this is your first visit to my blog, you probably noticed its been nearly a year since my last blog post.  There are a couple of reasons for that. 1) I simply haven’t had time between agency life, family and other ventures I’m involved in and 2) I was starting to realize how big of an echo chamber the SEO industry and its blogsophere had become.  It felt like everyone was talking, but no one was saying anything new and…

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