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Digging Up Local SEO Keyword Gold with the Google Places Dashboard & Google Analytics

Digging Up Local SEO Keyword Gold with the Google Places Dashboard & Google Analytics

As a local business there is always the desire to drive business from neighboring cities.  When it comes to local search, its no different.  In most cases the clients I talk to would target every city within a thirty mile radius for their local SEO efforts, but as we all know, this probably isn’t the best strategy.  But how do you know what local areas to target, especially when keyword tools struggle with low volume searches in local search? The…

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Google Announces Google+ Local Verification Rollout

Google Announces Google+ Local Verification Rollout

Earlier today Googler Jade Wang announced on the Google and Your Business Group that Google has finally rolled out the verification process for local Google+ Pages. By becoming a verified business owner of your Google+ Page, your business’ presence across Google Search, Google Maps, and Google+ will be unified and you’ll be able to manage your information from the Google+ Page admin.  Verifying ownerships will combine the page you created in Google+ with the page in Google+ Local (formerly Google Places). For…

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Why Google Search Plus Your World Won’t Impact Local Search…Yet

Why Google Search Plus Your World Won’t Impact Local Search…Yet

Yesterday I outlined why Google+ matters regardless of user engagement thanks to Google Search Plus Your World.  Today I want to look at how Search Plus Your World is impacting local search currently and why we probably won’t see much of an impact on localized search in the short term. Earlier this month Greg Sterling did a post on Search Engine Land that talked about the limited impact of Google Search Plus Your World on Local.  As I mentioned in my comment on…

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Google Places: A Blessing and a Curse for Small Businesses

Google Places: A Blessing and a Curse for Small Businesses

Since the integration of Google Places search last October, the local search space has become a hot topic among internet marketers and small businessesalike. The need for a claimed, well optimized Google Places listing has never been more crucial, and yet at the same time it is perhaps at its most confusing and difficult state. In late November I shared some information about Google Places sending review requests via email to small businesses. In many instances it was inconsistencies with address format,…

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