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Google Officially Launches the Local Carousel: What You Need To Know

Google Officially Launches the Local Carousel: What You Need To Know

Like Bigfoot, Google’s Local Carousel had been seen in the wild but aside from random sightings no one could verify it’s true existence.  That is, until today. Earlier this morning, Google made an official statement about the update on its Google+ Page confirming that the “carousel” was in fact real, and was rolling out to English local search results in the U.S. The initial tests I have run, along with observations from other local SEO’s seem to indicate that at…

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Google Announces Google+ Local Verification Rollout

Google Announces Google+ Local Verification Rollout

Earlier today Googler Jade Wang announced on the Google and Your Business Group that Google has finally rolled out the verification process for local Google+ Pages. By becoming a verified business owner of your Google+ Page, your business’ presence across Google Search, Google Maps, and Google+ will be unified and you’ll be able to manage your information from the Google+ Page admin.  Verifying ownerships will combine the page you created in Google+ with the page in Google+ Local (formerly Google Places). For…

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Google’s Role as a Lone Sheriff in a Wild West of SEO Outlaws Apparent in Latest Algo Update

Google’s Role as a Lone Sheriff in a Wild West of SEO Outlaws Apparent in Latest Algo Update

“Tomorrow hopes we have learned something from yesterday” ― John Wayne As the dust begins to clear from Google’s most recent algorithm update, its safe to say that Google is still trying to play sheriff in a wild west of SEO outlaws that simply have it outnumbered. Grounds for Punishment Both in his talk at SXSW and in the post announcing the recent changes, Matt Cutts made it clear that the new algorithm would be targeting at least some the following…

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Why Google Search Plus Your World Won’t Impact Local Search…Yet

Why Google Search Plus Your World Won’t Impact Local Search…Yet

Yesterday I outlined why Google+ matters regardless of user engagement thanks to Google Search Plus Your World.  Today I want to look at how Search Plus Your World is impacting local search currently and why we probably won’t see much of an impact on localized search in the short term. Earlier this month Greg Sterling did a post on Search Engine Land that talked about the limited impact of Google Search Plus Your World on Local.  As I mentioned in my comment on…

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Downplay Google+ User Numbers All You Want, They Still Have An Impact

Downplay Google+ User Numbers All You Want, They Still Have An Impact

Last week there were a lot of talks about Google+ and the questionability of actual engagement from it’s users.  Many questioned the 60-80% engagement numbers and wondered what specifically defined engagement.  As with anything Google related, the internet marketing world was in a tizzy about the announcement and the lack of clout behind the number, especially after discovering that engagement simply meant logging in and using a Google product.  I thought about this a bit and after experimening with Google Search Plus Your…

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