Posts Tagged ‘Google’

24 Hours of Google+: Tips for the Uninvited

Thursday, June 30th, 2011

By now you’ve probably heard of Google +, the latest attempt at social media from Google. If you haven’t, there are some great write ups on it here, here, and here, sorry I don’t feel like reinventing the wheel.

Overall I am enjoying the service. It doesn’t offer any wow features that stand out among other social sites, but it definitely has some potential if Google continues to integrate Google+ with other Google services and can catch the attention of the general public.

In the last 24 hours, myself and a number of other search geeks, techies, and social butterflies have been working our way through the service trying to find some tips and tricks to figure out exactly just how it ticks. Below are some of my top findings as well as some things fellow Google + users have pointed out along the way that can help any of you Google+ virgins, or those still dying for an invite.  These tips should help you once you find an in.

    • Disable Notifications – Unless you plan to blow up your inbox and phone, go to the settings and disable notification immediately. You might recall a similar ordeal with Google Buzz.
    • Pay attention to who you are adding to Circles – There are two sections when you enter the “Find and Invite” section. The first section of people are “people you may know on Google+” where are the second section are “people not using Google+”. Both are fed from your various Google contacts, but only some of them are actually using the service.

    • Disable auto uploads from your mobile device if you are using the Google+ mobile app. – We don’t want another Weinergate.
    • Google+ takes over your existing Google profile – If you are fond of your existing profile in Google, you need to understand it will be taken over by Google+ and fully integrate the Google+ features into it.
    • You can stylize your status updates or mention fellow Google+ users or circles using the following elements:
      • Bold with * * – This is carried over from Google Talk
      • Italicize with _ _ – This is carried over from Google Talk
      • Strikthrough with – -
      • Mention a Google+ user or Circl with @ or +
    • If someone comments on your status it will give it new life and will raise its position on the timeline. – A new comment will raise the position of a status update in user timelines based on the time the last comment was made.
    • +1 activity does not display in your stream – Unlike a Facebook “Like” the +1 updates you add via websites or Google’s search results will only display in the +1 section of your profile and not in your status updates.
    • Shared statuses only display the original user who posted the message. – Unlike Facebook, there is no timeline of users who Shared an item in the timeline.
    • You can edit your posts – If you screw up and make a typo or post something you might regret later, you have the ability to quickly edit your post. Thanks to Michael Wiegand for pointing this one out.

Finally, here are some tips from Google’s own Matt Cutts:

  • You can click on profile pictures to rotate through them. Nice find by +MG Siegler on that one.
  • In the stream, you can click ‘j’ to navigate down to the next item or ‘k’ to navigate up.
  • If you’re sharing a post with a small circle of people, you can prevent resharing. Click the arrow at the top-right of the post and choose “Disable reshare.”
  • If you’re looking for more fun things in your stream, the “Incoming” stream is stuff from people who are sharing with you, but who you haven’t added to a circle.
Overall Google+ has been a positive experience and it seems that those of us playing on it the most are learning more and more about the features, integrations, and pros and cons by the minute.  For those of you who have yet to receive a Google+ invite you are in for a real treat once the service re-opens to invites.  For those of you just diving into the social network I suggest taking your time to learn the ropes.  Play with the different features.  See what others are saying and sharing.  There is a great collection of people already using the service and sharing new tips on a regular basis.  While you’re there, be sure to look me up!

Google Algorithm Update Hurt You? Let Google Know

Thursday, March 3rd, 2011

For the last few weeks webmasters have been in a tizzy over the recent Google algorithm update that impacted just over 11% of Google’s queries.  In the aftermath many low-quality sites lost ranking in Google’s index, but in many instances legitimate websites with quality, original content were also impacted.  In an interview following the change, Google Fellow Amit Singhal told Wired Magazine that “no algorithm is 100 percent accurate.”  He went on to say that Google is already working to adjust the algorithm to help ensure that quality sites are not being penalized by their recent efforts.  However it would seem that Google has now gone a step further and is asking webmasters to let them know if they feel they have been impacted by the change so that their engineers can investigate further.

Yesterday, Michael Wyszomierski, AKA Wysz, a member of Google’s Product Quality team posted a new thread in the Webmaster Central help forum’s asking webmasters to let Google know if they feel they have been impacted.

“We recently made a change to our search ranking algorithms…According to our metrics, this update improves overall search quality. However, we are interested in hearing feedback from site owners and the community as we continue to refine our algorithms. If you know of a high quality site that has been negatively affected by this change, please bring it to our attention in this thread. Note that as this is an algorithmic change we are unable to make manual exceptions, but in cases of high quality content we can pass the examples along to the engineers who will look at them as they work on future iterations and improvements to the algorithm. So even if you don’t see us responding, know that we’re doing a lot of listening.”

The post has reached 128 replies at the time of this writing and is sure to grow as more webmasters become aware of the changes and discover this new thread.

The Google Guide To SEO Part 1: Choosing An SEO

Sunday, May 23rd, 2010

While wrapping up a meeting last week regarding a project I am working on, I got into a bit of a disagreement with an internet marketer that is being subcontracted by the development firm working on the project. Not wanting to argue in the middle of a meeting, I let him give his input, and ultimately told the one’s coordinating the project that it was their call.

In the end they opted for my recommendation, but I could tell that because of the conflicting points of view they were wary. It was in that moment that I realized how difficult it must be as an SEO client to really identify what the best practices are for optimizing their website. They look to the company providing SEO services for answers, but all too often they have another person or company telling them the complete opposite.

In this particular instance I was able to provide documentation from Google that supported my recommendation, and ultimately put everyone at ease. It also inspired me to write a series of posts outlining recommendations in regards to SEO and your website that come directly from Google.

Choosing an SEO

One of the first things Google recommends when it comes to finding someone to market your website is, “…become an educated consumer and get familiar with how search engines work.” I like to compare this to auto repair. Obviously not all of us know the ins and outs of how a car works, but we know enough to make decisions when it comes to our car repairs. We know that if your car doesn’t start and the repairman tells you that you need new tires, something isn’t right. The same applies to SEO. Learn enough to understand if something doesn’t seem right.

Some great starter resources include:

Ask Questions

The Google Search Engine Optimization page provides some useful questions that you can ask an SEO whom you are considering doing business with. But more importantly you should ask the questions that will help you truly understand what you are getting for your money. If it sounds too good to be true, it probably is.

Things To Watch Out For

“Be wary of SEO firms and web consultants or agencies that send you email out of the blue.” I couldn’t have said it better myself. If you own a website, you’ve seen these e-mails. They are usually e-mails from someone saying they were on your site and noticed you were in the search engines or that your site doesn’t rank for a particular keyword.

Google warns of this as do I. I would go a step further and say that if it comes from an @gmail.com, @aol.com, @yahoo.com, etc. e-mail address, then delete it immediately. If they are reputable they will most likely have a branded domain name and e-mail address that they are writing from.

Finally if the SEO you are considering mentions any of the following it’s time to look somewhere else:

  • Guaranteed Rankings
  • Excessive inbound links or Link Schemes
  • Cloaking
  • Keyword Stuffing
  • Copying content

The bottom line is that if it sounds too good to be true it probably is. It’s important to understand how SEO can benefit your site and in some instances hurt your site so that you make the most knowledgeable decision possible when choosing an SEO. What seems like a cheap quick fix for rankings now could cost you a lot more in the long run.

A Closer Look At Google Maps Community Edits

Monday, September 14th, 2009

Last week I caught a good read over at the Huomah SEO Blog called, A small business guide local web marketing.  Author Charles Stankovitch did a thorough job of teaching readers how to tap into the local market on sites like Google, Yahoo, Bing and Yelp, as well as a handful of other local sites.  But the irony of the situation was that shortly after the post went live, Google had gone in and made some new changes to the local interface.  Charles quickly commented on his post alerting readers of the changes, as well as some other current findings, but I thought I’d take a moment to outline some of the changes in regards to editing live business listings in Google Maps.

Google Maps Business Listing

Above is a typical Google Maps business listing as it would appear in any typical business search. To most it probably looks no different than the listings looked prior to the change, but if you look a little closer you’ll notice below the business name that it says “Edited”, meaning that someone has made changes to this business listing.  You’ll also notice that at the bottom of the listing it tells you when the listing was last edited and gives you the option to view the original listing.  These changes seem to be merely aesthetic to give insight into some of the new internal features, since I really don’t see how they add any additional value to the average searcher other than to say, “Hey something’s changes, this may or may not be reliable”.

Edit Local Business ListingThe major changes come in once you click on edit.  In the past clicking on edit would give you one of two options.  You could either claim the listing or it would tell you to login to make changes to the listing.  There really wasn’t any true editing option.  But with the introduction of what Google is calling “community edits” you can now make a number of adjustments to a business listing, so long as it isn’t already claimed by the business.

Move Marker

Move marker is pretty self explanatory.  It allows you to change the location marker of the specific listing.  If you feel that Google’s marker placement just isn’t quite accurate enough for your liking, you as a Google Maps user can go in and adjust it’s placement.  These changes are instantaneous assuming you didn’t move the marker more than 200 meters.  The great thing about this feature is if the business is in a large building with multiple offices or entrances, you can click and drag the markers to the specific entrance or location associated with the business listing.

Edit Details

Edit DetailsThis new feature allows you to instantaneously edit any details about a business on the fly.  Signed in or signed out Google maps users can change the name, physical address, phone number, website, and type of business all from within the Google Maps window.  The plus side to this of course is that if you are loyal to a business and wish to help them out a bit if they haven’t claimed their listing you can make sure they are being properly represented on Google Maps.  That bad thing about this is that people can maliciously change your information with a single click of a mouse.  Imagine having your competition change your company website to theirs or changing and removing information to make it harder for potential customers to contact you.  It’s not clear if Google has safeguards in affect to prevent this, but it’s definitely something to consider and one more reason why you should make a point of claiming your business listing in Google Local and the other local platforms.

View History

Google Local Business Listing HistoryAre you finally getting around to claiming your business listing and you’re curious to know what people have done to your listing up until this point?  Google is now letting you see the details about your listings history, including when it was changed, where markers were moved from, and even who edited the listing.  The last part I found to be the most interesting and made me wonder if there was some way to opt out of this aspect of the new “community edits”.  For instance I made an adjustment to a listing just for the sake of this post and then reverted the listing back to it’s original state and would rather Google not display my information.  At this point it doesn’t appear to be showing my information, and the only Google profile listed is for the person who last moved the marker.  At this point I am uncertain as to whether or not Google will display your information for ALL local edits or just users who have changed a marker.

Overall I think the changes are minor in terms of impact for users who have already claimed their listings.  The only new golden feature provided to Local Business Center users is the opportunity to link to your business coupons.  Businesses who haven’t claimed their listings on the other hand have a lot more here to consider.  If you haven’t claimed your listing you are leaving yourself open to tampering or adjustments that could impact how potential customers may find you not only on the web, but in terms of physical location.

Does Size Matter? Google Thinks So

Thursday, September 10th, 2009

Google announced yesterday that they super sized their search box.  I haven’t personally seen the changes when I visit Google.com, but a number of blogs, colleagues, and Twitter friends have mentioned the new phenomenon.  Google’s claims that the change was, “because it symbolizes our focus on search and because it makes our clean, minimalist homepage even easier and more fun to use”  I think they just had search box envy.  Below is a comparison of the top 3 search engines and their search box sizes as they appear now.  You’ll see that Google is in fact the longest now with Bing trailing just behind.

Google, Bing, and Yahoo Search Boxes

So does size matter?  Not really.  When you compare market share from July, the search boxes are out of order.  According to Compete, Google held 73.75% of the market share, Yahoo held 15.6% of the market share, and Bing held 6.8%.   I wonder if Yahoo is going to go in and have a search box enlargement done now that Google has.  Is this what we’ve come to?  The “my search box is bigger than your search box” game?  Cuz if that’s the case, Wolfram|Alpha has them all beat.