Posts Tagged ‘Infographics’

Infographics: You’re Doing It Wrong

Monday, July 22nd, 2013

With sites like Piktochart making infographics easier for marketers and businesses to produce, there continues to be a strong interest in infographics for building brand awareness as well as backlinks.  But as infographics continue to be a popular means of content marketing, I see a lot of problems with the direction this type of content is headed and how the content is being promoted.

Infographics for the Sake of Doing Infographics

Many of the infographics I see being produced these days are being created solely for the sake producing them and hopefully reaping some of their benefits in the process.  Unfortunately many of the graphics being produced are unrelated to the businesses producing them.  While this technically could have been added to my five reasons your infographic sucks post, I think it has a place here simply because it shows the direction the practice of creating infographics is headed.  If you’re going to produce an infographic make sure the data or at least some aspect or theme to the graphic ties back to your business.

A while back I came across a fun graphic called TV Living Rooms We Grew Up In, the graphic was a fun look at TV families over the years with some random facts about each of the shows they were a part of.  But at the end of the graphic I was surprised to discover the graphic wasn’t from an entertainment news site or the like, but a custom rug company. Sure, perhaps each of those TV living rooms had rugs, but once I looked at the graphic I had no desire to learn more about the company nor did I remember the brand.

TV Infographic by MyCustomRug

If you’re going to create an infographic, make sure it serves a purpose for your business and can be tied back to data that is important to your business or its customers and will help associate your brand with the data and the product or information it represents.  Ask yourself, if search engines and social networks didn’t exist would I spend time putting together this kind of data for my customer base?

The Rise of Infographic Submissions

There was a time when directory submissions were all the rage in SEO.  You paid anywhere from $10-$100 and some poor webmaster would review your website and then if you were approved your site would be listed within a relevant section of their directory.  Sites like these were a dime a dozen and were the goto for SEO link building in the early days.  Over time most directory links were devalued by Google, the sites that sold them were often penalized, and ultimately SEO’s more or less walked away from directory submissions as a means of getting valuable links for websites.

But while directories may be dead, the business model that surrounded these directories has found a new life in the world of infographics.  I realized it first when I read Paddy Moogan’s post early last year that featured a huge list of infographic sites that accepted both free and paid infographic submissions.  Since then many of the sites that have the most authority surrounding infographics now require a fee to review the graphic before it will be featured on the site or blog.  Sound familiar?

When Google’s Matt Cutts came out last year and said he anticipates infographic links will eventually be devalued, it is these sorts of infographic links that came to mind.  Submitting your infographic to a number of websites for the purpose of links and nothing more is essentially the same practice as the directory link building and in time I anticipate this will lose all of its value, or ultimately hurt you in the form of an unnatural links penalty.

Doing Infographics Right

If you want your infographics to succeed be sure to produce content that offers value to your business and your customer.  Remember infographics represent your brand, put the same effort into your infographics that you would any other piece of marketing or branding material.  Infographics that get the most shares and exposure are informational, provide value to the consumer, are visually appealing and are many times entertaining.

A lot of people feel that infographics are dead, but the slew of infographic pinterest boards, websites, and even a recent project from Google suggest otherwise.  Good infographics are here to stay and if distributed with the correct audience in mind and through the proper channels can be highly beneficial to a business and its SEO.  If you’re stuck creating junk graphics and distributing them to random sites across the net, chances are you’re going to be looking for a different strategy in the next six to 12 months.

Finding Missed Link Opportunities for your Infographic Using Google Image Search

Monday, November 5th, 2012

Back in July I learned a handful of nifty tricks after completing Google’s Power Searching with Google, and one of the more interesting tips was the ability to drag and drop any image from the web or from your desktop into Google image search to find the same or similar images.  This is probably takeaway I have used more frequently, especially when doing some fact checking with hurricane Sandy photos.  But as I continued to utilize this feature it occurred to me that people building links using infographics could easily use this feature to identify places that picked up their infographic and in turn make sure they are getting proper attribution.

How It Works

Google image search can easily search for images by simply clicking and dragging.  If you visit images.google.com you are able to drag images from other tabs directly into the search bar, or you can drag an image from a folder on your computer or desktop and perform the same search.  Searches using this feature will present you with a variety of results that look the same, or similar to your result.  Because of this, it is easy for you to find sources across the web that have been indexed with images that match what you’re looking for.

Finding Your Graphic

If you’ve posted an original infographic or other original image content you can easily drag and drop the finished graphic from your computer or website to find other places that may be featuring your content.  In the sampling of results below, you can see the results from and infographic I helped run for iEnhance.com last year.  The first result features the original piece of content, but is followed by other results featuring the same graphic.

Infographic image search results

 

With this information I can now visit each site featuring the graphic and make sure that iEnhance is properly receiving attribution for the image.  If not, I can contact the webmaster in hopes of getting the desired link that was included with the original infographic embed code.

Similar practices can be used to find essentially any original image content you’ve created for your website.  The catch is how original the content is.  For instance, this meme style header I did for a post on how to effectively pin images from Tumblr to Pinterest doesn’t exactly fare as well in my search because it uses a screencap from the popular eighties video game Super Mario Bros.

Results for a less original piece of image content

While many folks are still shying away from infographics in fear that they will be the next thing from Google to lose their value, I do feel that if done well these still have a place online and are still just as popular.  If you’re afraid that your infographics may hurt you in the future, this is also a great way to find opportunities to do link outreach and vary your anchor text a bit in comparison to your original embed code.  Regardless, its a quick and easy way to a) see who else picked up your graphic and b) make sure you’re getting the credit for your hard work that you deserve.

Update: After the post went out, Ben Cook tweeted me to let me know that Tineye is another good tool for doing this.  As an added bonus checkout his post on Copyright infringement outreach, which ties in nicely with my post and earning links from property that belongs to you.

Another great find with similar information is Geoff Kenyon of Distilled’s new post, which dives deeper into ways of finding missed link opportunities from your infographic.  Discover more ways to find sites that don’t link.