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Why Google’s Data Highlighter Shouldn’t Be Used As a Replacement For Structured Markup

Why Google’s Data Highlighter Shouldn’t Be Used As a Replacement For Structured Markup

Last December Google released Data Highlighter.  The tool was designed to allow webmasters a means of easily letting Google know about structured data on a page, without having to add any additional code to their website.  In its initial launch it was only available for events, however last week Google announced updates to the tool that expanded its use to products, local businesses, articles, software applications, movies, restaurants, and TV episodes.  But as I pointed out in my post last week,…

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