January 2012 – Mike Wilton

Why Google Search Plus Your World Won’t Impact Local Search…Yet

January 24, 2012 Mike Comments 3 comments

Yesterday I outlined why Google+ matters regardless of user engagement thanks to Google Search Plus Your World. Today I want to look at how Search Plus Your World is impacting local search currently and why we probably won’t see much of an impact on localized search in the short term. Earlier this month Greg Sterling did a post on Search Engine Land that talked about the limited impact of Google Search Plus Your World on Local. As I mentioned in my comment on…

Downplay Google+ User Numbers All You Want, They Still Have An Impact

January 23, 2012 Mike Comments 0 Comment

Last week there were a lot of talks about Google+ and the questionability of actual engagement from it’s users. Many questioned the 60-80% engagement numbers and wondered what specifically defined engagement. As with anything Google related, the internet marketing world was in a tizzy about the announcement and the lack of clout behind the number, especially after discovering that engagement simply meant logging in and using a Google product. I thought about this a bit and after experimening with Google Search Plus Your…