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Month: November 2012

Why Being Helpful Should Be Your #1 Online Priority As a Business

Why Being Helpful Should Be Your #1 Online Priority As a Business

Whether you like it or not, how we function as a business is changing.  Thanks to the ever-connected world of social media, mobile devices, and consumers practically living on the internet the need to be in front of users is more crucial than ever, but their behaviors are forcing us to change.  While you definitely want to be where your consumers are, you can’t be there pushing your marketing message and selling them the way that traditional marketing has in…

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Running a Pinterest Contest: Why Your Rules Shouldn’t Be at the Heart of It

Running a Pinterest Contest: Why Your Rules Shouldn’t Be at the Heart of It

Before I dive into how you should run a Pinterest contest, I should probably disclose to you upfront that I have never personally aided in, or ran a Pinterest contest.  That being said, I am one of only a few avid male Pinterest users (look me up here), so I write this not only as an internet marketer, but as a regular Pinterest user. Pinterest, like so many social networks before it is forcing marketers and businesses alike to really…

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Finding Missed Link Opportunities for your Infographic Using Google Image Search

Finding Missed Link Opportunities for your Infographic Using Google Image Search

Back in July I learned a handful of nifty tricks after completing Google’s Power Searching with Google, and one of the more interesting tips was the ability to drag and drop any image from the web or from your desktop into Google image search to find the same or similar images.  This is probably takeaway I have used more frequently, especially when doing some fact checking with hurricane Sandy photos.  But as I continued to utilize this feature it occurred to me…

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