August 2013 – Mike Wilton

How a Recent Yelp App Update May Impact Your Business

August 22, 2013 Mike Comments 1 comment

Yelp; most local businesses have a love/hate relationship with it. On one hand it’s a great site for getting your business found and assisting in building up your sites local citations. On the other hand, one bad review could have a significant impact on the reputation of your business. Until recently, business owners who were afraid of negative reviews being posted felt some comfort in the fact that reviews could be written via the Yelp mobile app, but not posted….

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How Google’s Local Carousel Made Local Reputation Management More Important Than Ever

August 20, 2013 Mike Comments 1 comment

Back in June Google launched the local carousel. It had the internet marketing industry and local SEO’s all abuzz for a few weeks, but then the hype more or less died down. During that time people were talking a lot about changes to local layout, changes to reviews, and the possible decline in clickthroughs to a company’s local page. That said, one of the things I haven’t seen a lot of talk about is the impact of the local carousel…

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Taylor Swift: Fred – A Taylor Swift and Freddy Krueger Mashup

August 16, 2013 Mike Comments 0 Comment

Yesterday, Taylor Swift and the Cracker Barrel announced that select Taylor Swift Merchandise would be available at Cracker Barrel locations. Accompanying the announcement was a photo of Taylor in a grey and red striped sweater. When I looked at the photo the first thing I thought to myself was, “Taylor Swift and Freddy Krueger must shop at the same clothing stores.” Yes, I realize that Freddy Krueger technically wears a red and green sweater, however her pose in the photo…

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What You Need To Know About Google’s Latest Link Guidelines: AKA How Google Is Ruining the Web They Created and What You Can Do About It

August 14, 2013 Mike Comments 5 comments

The last few years have been rather painful for some SEO’s when it comes to links and link building. In 2012 many were hit by Google’s “Penguin” algorithm that went after manipulative linking schemes. Many others have been hit in its subsequent refreshes or the infamous “Penguin 2.0” update. But in the wake of all the recent algorithm updates, Google has recently made some changes to the way it defines “link schemes” and many practices that have been used by…

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