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Author: Mike

Mike Wilton is a cross-channel digital marketer who has worked in online marketing for over a decade. His roots in music and design have helped him develop unique strategies leveraging creative writing and imagery to tell brand stories, engage with audiences and generate visibility for brands online.
How a Recent Change In Google Made Wikipedia A Crucial Part of Brand SEO

How a Recent Change In Google Made Wikipedia A Crucial Part of Brand SEO

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The Knowledge Graph, it’s been all the rage with Google over the last couple of years, but a minor change made last week by the search giant might make businesses take the Knowledge Graph a bit more seriously, and more importantly their Wikipedia listings. Last week Google announced a new feature in it’s search results to help searchers better identify if a search result is really what they are looking for.  If it’s available, Google uses data from the Knowledge…

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Sprout’s Unfortunate Font Choice Encourages Users to Unwrap Dick

Sprout’s Unfortunate Font Choice Encourages Users to Unwrap Dick

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The Sprout network from PBS has been a family favorite in our household since my kids were still toddlers.  Every night Nina and Star were a part of our nightly routing, and at the end of the Goodnight Show we’d sing the Lullaby song together. Now six years old, the kids have pretty much outgrown Sprout but my wife and I still follow the network on social media outlets because they often post interesting crafts, and cool contests that are…

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How a Recent Yelp App Update May Impact Your Business

How a Recent Yelp App Update May Impact Your Business

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Yelp; most local businesses have a love/hate relationship with it.  On one hand it’s a great site for getting your business found and assisting in building up your sites local citations.  On the other hand, one bad review could have a significant impact on the reputation of your business.  Until recently, business owners who were afraid of negative reviews being posted felt some comfort in the fact that reviews could be written via the Yelp mobile app, but not posted….

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How Google’s Local Carousel Made Local Reputation Management More Important Than Ever

How Google’s Local Carousel Made Local Reputation Management More Important Than Ever

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Back in June Google launched the local carousel.  It had the internet marketing industry and local SEO’s all abuzz for a few weeks, but then the hype more or less died down.  During that time people were talking a lot about changes to local layout, changes to reviews, and the possible decline in clickthroughs to a company’s local page.  That said, one of the things I haven’t seen a lot of talk about is the impact of the local carousel…

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