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Tag: link building

What You Need To Know About Google’s Latest Link Guidelines: AKA How Google Is Ruining the Web They Created and What You Can Do About It

What You Need To Know About Google’s Latest Link Guidelines: AKA How Google Is Ruining the Web They Created and What You Can Do About It

The last few years have been rather painful for some SEO’s when it comes to links and link building.  In 2012 many were hit by Google’s “Penguin” algorithm that went after manipulative linking schemes.  Many others have been hit in its subsequent refreshes or the infamous “Penguin 2.0” update. But in the wake of all the recent algorithm updates, Google has recently made some changes to the way it defines “link schemes” and many practices that have been used by…

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Finding Missed Link Opportunities for your Infographic Using Google Image Search

Finding Missed Link Opportunities for your Infographic Using Google Image Search

Back in July I learned a handful of nifty tricks after completing Google’s Power Searching with Google, and one of the more interesting tips was the ability to drag and drop any image from the web or from your desktop into Google image search to find the same or similar images.  This is probably takeaway I have used more frequently, especially when doing some fact checking with hurricane Sandy photos.  But as I continued to utilize this feature it occurred to me…

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RSS Fed Directories A Linking Jackpot?

RSS Fed Directories A Linking Jackpot?

I’ve noticed over the last month or so that many backlinks I am finding in Google, while doing link research for clients, are RSS feeds from free directories. What’s even more intriguing is that these appear to show up towards the top of the results when I use the link operator. Even more interesting, is that the pages that the links are displayed on within the site typically don’t carry any PR and aren’t indexed. My preliminary finding seems to…

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