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Why a Statement from Google's Matt Cutts Means It's Time To Get Serious About PR

Why a Statement from Google's Matt Cutts Means It's Time To Get Serious About PR

The press release — a PR rep’s best friend. And in the early days it was the best method for businesses to get their message to the media.  But in the digital age, the focus has shifted.  It has become less about the message and more about the links.  Although the press release has become a staple of most medical Internet marketing strategies as a means of easily earning backlinks, a recent comment from Google’s Matt Cutts suggests its time…

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Social Media Experts Chime In On The Fake BP Twitter Account

Social Media Experts Chime In On The Fake BP Twitter Account

With an estimated 18 to 39 million gallons of oil already spilled into the Gulf of Mexico and at least an added 504,000 gallons a day, most people do not find the BP oil spill to be a laughing matter. But for one Twitter user under the alias of @BPGlobalPR, it has become just that. The fake account created on May 19th as a satire to poke fun at the BP disaster has bolstered over 69,000 followers at the time…

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