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Month: February 2011

The Real Impact of The Facebook Page Update

The Real Impact of The Facebook Page Update

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Yesterday I shared the announcement regarding Facebook Page Updates. In it I outlined a number of new features that would help Page admins interact with their fans and other Pages directly without using the persona of the admin. While these changes were welcomed by page admins with open arms, the biggest change could be more crippling than helpful. The Removal of Facebook Tabs For internet marketers and Facebook users alike, tabs have been an integral part of the brand experience…

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Google Places: A Blessing and a Curse for Small Businesses

Google Places: A Blessing and a Curse for Small Businesses

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Since the integration of Google Places search last October, the local search space has become a hot topic among internet marketers and small businessesalike. The need for a claimed, well optimized Google Places listing has never been more crucial, and yet at the same time it is perhaps at its most confusing and difficult state. In late November I shared some information about Google Places sending review requests via email to small businesses. In many instances it was inconsistencies with address format,…

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