Why I’ll Never Automate Social Media
“Trying to automate social media is like trying to automate a networking event. You “could” send a mannequin, but why?” Scott Stratten of UnMarketing shared this on twitter earlier this month and it really struck a chord with me. I’ve never automated social media, at least not when it came to connecting with people or following new users. Sure, I do a quarterly follow cleanup using UnTweeps and I’ll use Hootsuite or the like to schedule tweets pertinent to a…