Browsed by
Month: September 2011

Don’t Go Back In Time With FacebookTimeline: Business Pages Are Sure to Follow

Don’t Go Back In Time With FacebookTimeline: Business Pages Are Sure to Follow

As with anything shiny and new the introduction of Facebook Timeline and a slew of other new features has businesses and marketers rushing to find out how they can use it for their business. I have already seen a number of small businesses sign up for a developer account just so they could create a branded Timeline on their personal account, but I’m left to wonder why.  I have spent years battling with clients and local businesses to convert from…

Read More Read More

In 4 Days Your Facebook Page Tabs May No Longer Exist

In 4 Days Your Facebook Page Tabs May No Longer Exist

OK, it’s not really as dramatic as the title makes it out to be, but in the chaos surrounding all the new Facebook changes it seems that may people were left unaware that something bigger was coming down the pipe.  Earlier this year Facebook announced OAuth 2.0 and HTTPS Migration in their developers section.  With it came an October 1 deadline that required all page tabs and apps to be complient with the new rules. To be compliant by October…

Read More Read More

How Bogus Likes Help You To Lose Your Edge

How Bogus Likes Help You To Lose Your Edge

Lately the hype about Facebook has surrounded the introduction of the new news feed and Facebook Timeline.  Yesterday I posted an extensive outline of the recent Facebook changes and how they impact users and their profiles, but today I want to get back to the business of Facebook Pages.  If you’ve read this blog for any amount of time you know how much I stress that social media is not a numbers game. In my post Like Me and I’ll Like You…

Read More Read More

Unraveling the Slew of Recent Facebook Updates

Unraveling the Slew of Recent Facebook Updates

Facebook hit users hard last week with significant updates to the Facebook news feed and then a day later unveiled Facebook Timeline, a new look for the Facebook profile that no longer looks to act as your online identity, but the story of who you are.  With the sudden change I was quickly inundated with cries for help and questions on about the changes, especially during my live updates about announcements from Facebook during F8.  A couple days later I promised my friends, fans,…

Read More Read More

Why Posting to Social Networks in a One Size Fits All Format Is A Bad Idea

Why Posting to Social Networks in a One Size Fits All Format Is A Bad Idea

There was a time when I thought Ping.fm was the greatest thing in the world. It allowed me to easily update nearly every social network I belonged to all at once, but there was one problem with that.  I was updating every social network I belonged to at once.  At the time I didn’t think about the fact that different social networks have different audiences and want different things from me as part of their network.  With so many networks…

Read More Read More