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Author: Mike

Mike Wilton is a cross-channel digital marketer who has worked in online marketing for over a decade. His roots in music and design have helped him develop unique strategies leveraging creative writing and imagery to tell brand stories, engage with audiences and generate visibility for brands online.
Taylor Swift: Fred – A Taylor Swift and Freddy Krueger Mashup

Taylor Swift: Fred – A Taylor Swift and Freddy Krueger Mashup

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Yesterday, Taylor Swift and the Cracker Barrel announced that select Taylor Swift Merchandise would be available at Cracker Barrel locations.  Accompanying the announcement was a photo of Taylor in a grey and red striped sweater.  When I looked at the photo the first thing I thought to myself was, “Taylor Swift and Freddy Krueger must shop at the same clothing stores.”  Yes, I realize that Freddy Krueger technically wears a red and green sweater, however her pose in the photo…

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What You Need To Know About Google’s Latest Link Guidelines: AKA How Google Is Ruining the Web They Created and What You Can Do About It

What You Need To Know About Google’s Latest Link Guidelines: AKA How Google Is Ruining the Web They Created and What You Can Do About It

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The last few years have been rather painful for some SEO’s when it comes to links and link building.  In 2012 many were hit by Google’s “Penguin” algorithm that went after manipulative linking schemes.  Many others have been hit in its subsequent refreshes or the infamous “Penguin 2.0” update. But in the wake of all the recent algorithm updates, Google has recently made some changes to the way it defines “link schemes” and many practices that have been used by…

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Infographics: You’re Doing It Wrong

Infographics: You’re Doing It Wrong

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With sites like Piktochart making infographics easier for marketers and businesses to produce, there continues to be a strong interest in infographics for building brand awareness as well as backlinks.  But as infographics continue to be a popular means of content marketing, I see a lot of problems with the direction this type of content is headed and how the content is being promoted. Infographics for the Sake of Doing Infographics Many of the infographics I see being produced these…

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Why a New Facebook Feature Means It’s Time To Get Serious About Blog Images and OpenGraph

Why a New Facebook Feature Means It’s Time To Get Serious About Blog Images and OpenGraph

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Over the last couple of weeks, Facebook has been quietly rolling out a new feature to Facebook Page admins that is going to force content creators to start seriously thinking about their use of imagery and Open Graph protocol on their content. What It Does The feature, which I just discovered this past Friday allows Page admins to disregard the images suggested by Facebook for a shared piece of content and instead upload an image of their own.  The feature…

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The Biggest Change Surrounding Google’s Local Carousel That No One’s Talking About

The Biggest Change Surrounding Google’s Local Carousel That No One’s Talking About

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Yesterday I shared some insight regarding what you need to know about Google’s local carousel.  Over the last 24 hours or so I have been observing various results I come across, looking for differences, changes, etc.  And then earlier this morning something major stood out.  A change that came with the local carousel that no one seems to be talking about, yet it has a major impact on local businesses.  Look closely at the image below. Do you see anything…

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