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Tag: Reputation Management

How Google’s Local Carousel Made Local Reputation Management More Important Than Ever

How Google’s Local Carousel Made Local Reputation Management More Important Than Ever

Back in June Google launched the local carousel.  It had the internet marketing industry and local SEO’s all abuzz for a few weeks, but then the hype more or less died down.  During that time people were talking a lot about changes to local layout, changes to reviews, and the possible decline in clickthroughs to a company’s local page.  That said, one of the things I haven’t seen a lot of talk about is the impact of the local carousel…

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Social Media Experts Chime In On The Fake BP Twitter Account

Social Media Experts Chime In On The Fake BP Twitter Account

With an estimated 18 to 39 million gallons of oil already spilled into the Gulf of Mexico and at least an added 504,000 gallons a day, most people do not find the BP oil spill to be a laughing matter. But for one Twitter user under the alias of @BPGlobalPR, it has become just that. The fake account created on May 19th as a satire to poke fun at the BP disaster has bolstered over 69,000 followers at the time…

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Reputation Management: You’re Your Own Worst Enemy

Reputation Management: You’re Your Own Worst Enemy

First off, let me start out by saying I am in no way an expert at reputation management; nor have I spent hours researching the subject. With that said, there’s a chance that perhaps what I am about to say has been said before; if it has, then kudos to those whom blazed the trail before me. I am writing this based off of personal experience and observation. I’m not saying I’m right or wrong, just acknowledging what I’ve observed….

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