Social Media and Honest OpinionMay 13th, 2009 by Mike
So this evening I was making myself a sandwich for tomorrow’s lunch and started thinking about how good the new Hilshire Farms cracked black pepper turkey breast is. I thought to myself in that moment, I should tweet about how good this is just in case there are other turkey sandwich lovers out there. And then, I thought to myself, in a world full of social media addicts, mommy bloggers, and affiliates how do you know who’s feedback to trust anymore?
Everyone is online these days using social media, from major brands to stay at home moms. Many businesses are using the means of social media to advertise, promote, and share their products. In many instances people are paid or given incentives to share their opinions, praises, or thoughts on new products. With things like this in place how do you know whose opinion to trust and whose to disregard?
With the FTC looking to regulate social media advertising more we might start seeing differences in how people approach blogging, tweeting, or sharing their praises about brands or their products on the net, but have we reached a point where we can no longer decipher between honest opinion and social advertising?
What are your thoughts? Is social media and the internet diluting sincere opinions of products and brands, or do you still think people can easily see through the promotional hype?
By the way, the Hilshire Farms deli sliced cracked black pepper turkey breast is damn good, and NO Hilshire Farms didn’t ask me to tell you that.