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Author: Mike

Mike Wilton is a cross-channel digital marketer who has worked in online marketing for over a decade. His roots in music and design have helped him develop unique strategies leveraging creative writing and imagery to tell brand stories, engage with audiences and generate visibility for brands online.
How To Effectively Pin Images from Tumblr Blogs To Pinterest

How To Effectively Pin Images from Tumblr Blogs To Pinterest

  In my Pinterest Guide for the Every Day User I outlined how to get started on Pinterest with a handful of best practices when it comes to setting up your account and pinning content.  But I am seeing an annoying trend on Pinterest when it comes to pins from the microblogging network Tumblr.  Pinterest and Tumblr seem as though they would be a match made in heaven, however even the best visual content can be hard to engage when pinned incorrectly….

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Digging Up Local SEO Keyword Gold with the Google Places Dashboard & Google Analytics

Digging Up Local SEO Keyword Gold with the Google Places Dashboard & Google Analytics

As a local business there is always the desire to drive business from neighboring cities.  When it comes to local search, its no different.  In most cases the clients I talk to would target every city within a thirty mile radius for their local SEO efforts, but as we all know, this probably isn’t the best strategy.  But how do you know what local areas to target, especially when keyword tools struggle with low volume searches in local search? The…

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Google Announces Google+ Local Verification Rollout

Google Announces Google+ Local Verification Rollout

Earlier today Googler Jade Wang announced on the Google and Your Business Group that Google has finally rolled out the verification process for local Google+ Pages. By becoming a verified business owner of your Google+ Page, your business’ presence across Google Search, Google Maps, and Google+ will be unified and you’ll be able to manage your information from the Google+ Page admin.  Verifying ownerships will combine the page you created in Google+ with the page in Google+ Local (formerly Google Places). For…

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I’m Officially a Power Searcher

I’m Officially a Power Searcher

I completed Google’s Power Searching with Google courses earlier this month and today, I finally received my final score and my certificate for completing the courses. Mid-class assessment score:  90% Post-class assessment score:  95% The course kicked off on July 10 and ran through July 23 and featured six modules, two Google Hang Outs and two assessments.  During the course I learned a lot of cool stuff that I wasn’t even aware Google could do, and that’s after spending the…

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