Google Places Infiltrates Page 2 Results

November 29th, 2010 by

While many businesses and internet marketers are still rushing to figure out how to adapt to the integration of Google Places into the search results, it appears that Google is still doing some testing of its own. Fellow SEO and Orange County web designer Kien Lai stumbled upon the first page two Places integration I have seen since its release in late October.

In this particular instance the page one results provide a single map and ten organic results. As you can see in the screenshot below, the page two results starts off with two organic results followed by the Places results. The full SERP provides seven total places listings and then four additional organic results.

It’s safe to say that Google is clearly still testing, tweaking, and most likely collecting data on clickthrough rates related to the new Places integration and we are bound to see more changes in the year to come. The introduction of Places listings on second page results leads me to believe they are testing to see if Places data would provide more relevant results than just a website ranking for a localized term.

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